The Death of the Scroll
- Asriel Schuh
- Sep 16
- 2 min read
Scrolling isn't just a habit anymore- it's become a reflex. Stuck in line? Scroll. Can't sleep? Scroll. Awkward silence? You guessed it. For the last 20 years feed and media has become society's pacifier, our distraction, our doom machine. But what if the same gesture of scrolling that defined the internet era is about to be obsolete?? The scroll was never "natural." Designers built it the way casinos design slot machines- every swipe is the pull of a lever, and maybe, just maybe, the next swipe will be the jackpot. Humans fell for it, hard.
Internet culture has always thrived on the momentum of the scroll. We don't hunt down these short clips; they ambush us while we're half-asleep, thumbing through an app we swore we'd close ten minutes ago. If the scroll disappears, that flood slows to a trickle. On the upside we get less digital fast food and more thoughtful courses. Of course, if we aren't scrolling, someone-or something will be. That thing is AI. Instead of you thumbing through endless feeds, your digital assistant will spoon-feed you a daily dose of what your algorithm contains. Helpful? I don’t know. Creepy? Absolutely. Imagine opening your phone and your AI says, "Here's your highlight reel: three new trends, your cousin's engagement, and a new conspiracy theory you'll definitely click on." That’s not freedom; that’s outsourcing your curiosity. So, the death of the scroll isn't the end of the feed, It's just the end of our control over it. We're not quitting the slot machine- we're letting the casino play for us and you know what they say, "The house always wins."
So, Maybe the end of the scroll isn’t something to mourn or celebrate- it’s a moment to notice what’s really happening. Every shift in how we consume media reshapes how we think, connect, and create culture. The scroll gave us speed, chaos, and new trends at the pace of lightning, but it also left us dizzy and exhausted. Whatever comes next- whether it’s AI-curated feeds, gesture-driven worlds, or something we can’t yet imagine- will decide whether our attention becomes more intentional or even more automated.
The question isn’t just what replaces the scroll, but who gets to decide how we look at the world. And that answer may matter far more than the feed itself.







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